InsureBrands Ltd announce New Sponsorship with RTÉ Radio and Television
Insurebrands through its Its4women.ie brand are pleased to announce a new sponsorship deal with RTÉ Media Sales. The deal which includes a six month sponsorship of 2fm Entertainment News and a six week sponsorship of First Dates Ireland which will both commence on Thursday 21st April.
Its4women.ie sponsorship of 2fm Entertainment News began last Thursday (April
21st) and will last for six months. The RTÉ radio coverage will include 40 sponsor
credited stings to be broadcasted each week. Presented by Lottie Ryan, the one
minute live bulletin features three showbiz stories every hour including all the
breaking entertainment news as it happens! The bulletins go out live on the hour
every hour from 9am to 4pm weekdays directly after all the main 2fm news bulletins.
The sponsorship deal also includes a six-week long sponsorship with RTÉ2’s First
Dates, which will comprise of sponsorship idents and online sponsorship across the
six-week time span, including pre-rolls on all First Dates episodes and all catch-ups
broadcast on RTÉ Player.
Willie O’Reilly, RTÉ Group Commercial Director said; “We are delighted
to welcome its4Women.ie on board as a sponsor on two individual RTÉ platforms.
First Dates on RTÉ 2 will be a big success with young viewers and 2fm Entertainment News scores highly with young women, both proving a perfect match for its4women.ie.”
Speaking about the announcement of the new sponsorship deal between its4women.ie and RTÉ, Managing Director Gary McClarty, said: “its4women are delighted to be sponsoring and associated with RTÉ, Ireland’s national broadcaster.” McClarty continues: “As a company that strives to provide the best for our customers, we are looking forward to what the future of this relationship holds and to what will prove to be a fantastic six weeks of pure entertainment with First Dates and a further six months with Lottie Ryan on 2fm’s energetic Entertainment News.”